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First Degree Systems
Software company, First Degree Systems, required an advertising campaign to raise awareness of the company’s new software package ‘Window Designer v6.8 Revision 1’. The advert was to be featured in trade magazines, so in order not to be overlooked amongst the barrage of other software adverts the design needed to make a
strong impact.
This concept was created to reflect First Degree System’s image as a forward-thinking, innovative software developer.
The characters were used in different scenarios for future campaigns to develop the brand and further promote the product raising First Degree System’s profile.
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