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Client: MEIRG (Midlands Engineering Industry Redeployment Group)
Project Title: Company Re-brand
Criteria fulfiled: Brand/Awareness Campaign and
Marketing Strategy
Brief:
MEIRG is an established company, retaining and developing
the skilled engineering talent that currently exists in the Midlands.
By commissioning bfcc to undertake a huge
re-branding exercise for the company, MEIRG
is pioneering new changes for the future
of engineering.
Solution: bfcc created a revolutionary new corporate
identity, which fits with the company’s industrial
background, whilst reflecting the modern attitudes
within. It is bfcc’s ongoing responsibility to make sure that the brand is
coherent and consistent throughout all marketing
communications to instil the MEIRG identity in
customers’ minds. It is for this reason that bfcc
has designed everything from the company’s
interior and vehicle design to high profile corporate events.
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